Digital Distribution (DD) is generally a distribution over an online delivery medium, of digital media content such as audio, video E-books, games, etc. through Internet, thus bypassing physical distribution methods. Content distributed online may be streamed or downloaded.
The internet has forever changed the landscape of the Media & Entertainment industry. This changed online distribution structure in Media & Entertainment industry has been successful for several reasons, lowering costs and expenses, compared to physical, packaging, managing stock & warehouse, shipping & returns etc. Nowadays, need to submit only one content copy with digital distributor and have infinite copies of… Moreover artists is having an easy access over its content in terms of visibility, ownership, creative placement, copyright and pricing. Also, providing global users with easier access to content.
Online stores allow users to choose the songs they wish instead of having to purchase an entire album from which there may only be one or two titles that the buyer enjoys. Once the artist had produced his content and is all set to release, than need arises to let the content reach to its actual fans /Consumers and question arises through which platform and how….Smart thinking with smart digital distribution- increases your content visibility. So get discovered by distributing your Music worldwide, acting as a bridge between content and its fans.